LVR Carpet Center is an independently owned floor covering company based in Lubbock, Texas.

LVR is committed to providing the best service and finest products to its clients at a fair price. To this end we have employed the best support staff in the industry. The men and women that make up the LVR team all work together to provide informed product selection assistance, excellent project management, and unparalleled installation services to every client they work for. We believe this teamwork is the key to successfully completing every flooring project we work on - no matter how simple or complex. At LVR, we pride ourselves on our outstanding team.

At the helm of LVR are Keith and Brook Rogers who both take an active role in the day to day operations of the company. With over 42 years of experience between them, they provide leadership to an already talented team. Their management revolves around the dedication to run LVR under the family values the business was founded on, and, quite simply, to provide every client with the old-fashioned commitment to exceptional quality and craftsmanship.